Many business owners initially dismiss the thought of video marketing because they envision costly production studio times complete with a crew and scripts and possibly even actors. However, none of that is absolutely necessary for a business to have before embarking into video marketing.
A video can be made with a simple smartphone and shared via social networks and possibly directly onto the company’s website or blog. These types of videos have a very low budget cost and are sometimes the most entertaining ones on the Web, whether they’re live videos of conferences the business owner is attending, or live shots from the company’s barbecue.
For more formal, professional-looking videos, business owners might choose to use a production studio and professional scripts; maybe even a closed sound stage. These productions can cost thousands of dollars, although they will give a high-quality look and feel.
Most business owners choose the middle ground when it comes to the cost of video marketing. These videos can still be made with a simple smartphone, but the use of video creation and video editing software might cost up to a hundred dollars. This small investment can really make videos pop and stand out in the crowd.
Yes! Every day, more videos are being uploaded to the web and more and more users are logging on to watch them. In fact, 1/3 of all online activity today includes watching video content AND 90% of those watching that content say that the videos they watch greatly influence their purchasing decisions.
And there’s more. Engagement on any given website increases 22% when full page ads include video content – meaning that more people click through and from those, many proceed to making a purchase with that website.
With the amount of people that are not only online today, but watching video online, businesses that aren’t incorporating video marketing into their overall marketing strategy are going to miss out on a lot of opportunities.
Video marketing in the online world is a form of marketing businesses use to advertise their products, company, and brand. The beginning of a video marketing campaign begins with a business creating a video, and ends with that video being promoted throughout different social media sites, video sharing websites, and within the company’s own online presence, such as their blog and/or website.
Video marketing is very similar to other forms of advertising, with the main exception being that it relies primarily on video with very little, if any, text.