Many business owners initially dismiss the thought of video marketing because they envision costly production studio times complete with a crew and scripts and possibly even actors. However, none of that is absolutely necessary for a business to have before embarking into video marketing.
A video can be made with a simple smartphone and shared via social networks and possibly directly onto the company’s website or blog. These types of videos have a very low budget cost and are sometimes the most entertaining ones on the Web, whether they’re live videos of conferences the business owner is attending, or live shots from the company’s barbecue.
For more formal, professional-looking videos, business owners might choose to use a production studio and professional scripts; maybe even a closed sound stage. These productions can cost thousands of dollars, although they will give a high-quality look and feel.
Most business owners choose the middle ground when it comes to the cost of video marketing. These videos can still be made with a simple smartphone, but the use of video creation and video editing software might cost up to a hundred dollars. This small investment can really make videos pop and stand out in the crowd.
Video marketing does work very well among all demographic and target audiences, but like any form of advertising, it cannot stand on its own.
While video marketing should certainly act as a supplement to other forms of marketing, it should not be the only form of advertising companies use.
Better may be a relative term, but there’s no doubt that video marketing does have some benefits that other forms of advertising simply cannot offer.
The main advantage is that videos can be shared online, and users do in fact share them and share them often. With other forms of advertising, such as television and radio ads, when you reach one person, you only reach that person. Even with large audiences, the reach does not extend beyond that audience.
But with video marketing, when a business reaches one user, that user might share the video, and reach hundreds of more people with just one share. If those users then share the video again, that’s hundreds and thousands of potential people, and potential customers that could be reached.
Video marketing is also extremely beneficial for small local business, because video ads do very well among mobile users. This means that when customers that are right around the corner from your business are searching for your product, your business, and a link to your video, will be one of the first results they see. And if they click on the link, studies have proven that they’re more likely to purchase the product they’re looking for from that company.
Lastly, when businesses want to inform or educate their customers, video content allows them to do so in a much more interesting and entertaining way. Unlike any other form of advertising, video applies to the audio and visual senses, so it’s better able to hold the attention of users. Videos that include explanations, such as how-to guides or product demonstrations, are also better than other forms of advertising because it allows users to actually see the information and better understand it.
Yes! Every day, more videos are being uploaded to the web and more and more users are logging on to watch them. In fact, 1/3 of all online activity today includes watching video content AND 90% of those watching that content say that the videos they watch greatly influence their purchasing decisions.
And there’s more. Engagement on any given website increases 22% when full page ads include video content – meaning that more people click through and from those, many proceed to making a purchase with that website.
With the amount of people that are not only online today, but watching video online, businesses that aren’t incorporating video marketing into their overall marketing strategy are going to miss out on a lot of opportunities.
Video marketing in the online world is a form of marketing businesses use to advertise their products, company, and brand. The beginning of a video marketing campaign begins with a business creating a video, and ends with that video being promoted throughout different social media sites, video sharing websites, and within the company’s own online presence, such as their blog and/or website.
Video marketing is very similar to other forms of advertising, with the main exception being that it relies primarily on video with very little, if any, text.