When you own a small business, you face a lot of challenges. Video marketing is probably the last thing you want to do, especially if you don’t know where to begin and don’t have experience with video. Small business owners and entrepreneurs hesitate to use video marketing because they perceive it to be expensive, time-consuming, or complex. Despite its benefits, 16% of non-video marketers do not use video marketing because of a lack of time, while another 17% think it is too expensive. There’s no need to spend a lot of money or time on small business video marketing. Here are some quick and easy tips on how you can get started with video marketing for your small business in the shortest amount of time.
Why Business Owners Should Consider Small Business Video Marketing
Big brands like Nike or Adidas make huge impressions with their big-budget videos all the time, so it can be impossible to make an impression on a budget. A major benefit of video marketing is that those with a smaller budget can go just as viral as those with a bigger budget. Even a small shop can take advantage of video content to bring in new customers, engage and delight existing customers, and even generate sales.
Video Marketing Overview
A company’s success is largely determined by their marketing strategy. A marketer’s job includes every aspect of tailoring products, messages, distribution, sales, customer service, and other business actions to meet the expectations of your most valuable asset. That asset is your customer.
The digital platform of today offers many opportunities to market your business. The options for digital marketing are endless, whether it’s email, social media, or video. You can use video marketing videos to market your products and services quickly and efficiently. A video marketing campaign attempts to engage your clients at a higher level than video advertising, which stimulates interest and increases sales.
It also improves your online presence, increases brand awareness, increases engagement, and builds trust. Businesses can generate sales using video advertising to promote their products or services.
The inherent nature of video formats has proven to be appealing, engaging, and able to grab the viewer’s attention. As we become increasingly visually oriented, good presentation and content can make a big difference to the success of your brand.
In the age of social media and mobile devices, videos can be easily shared and go viral, boosting your brand recognition. In the case of this video, going viral would mean that it was getting reactions and being shared frequently. By engaging in this way, you can build a following around a particular topic, social cause, product, service, or promotion relevant to your business.
Your online/social following will lend credibility and endorsements with their further comments, likes, and shares. A wider audience is more likely to share content that prompts discussion and feedback. If your customers cannot find the content that enables them to enjoy your product, chances are they will go to your competitor. The result would be that you’ve missed out on the chance to impress or even catch their attention. To do this, you’ll need a solid video marketing strategy.
Marketing Videos: How Can it Benefit a Small Business
Content marketing includes video marketing, email marketing, social media marketing, and traditional marketing. Visual storytelling is one of the key aspects of video marketing. It offers three key benefits. As a medium, video allows you to broadcast your message, amplify your brand, and engage a larger audience. It continues to entertain, inform, and delight viewers. Whatever the target audience’s attention span, a vine can hold their attention for 6 seconds, or a 15-minute tutorial can hold their attention for 15 minutes. Additionally, a video can be shared across multiple platforms, such as your website, social media channel, YouTube, on a computer or laptop, or even in a mobile application.
Connects To Users With Ease
A video can even be entertaining, entertaining, educational, inspirational, motivating, or heartwarming. Their ability to be personal, easily garner attention, and resonate more with audiences makes them more effective than other media. Video can help audiences get to know your business and let them see the value you are offering.
When people buy from people, they are more likely to purchase. It greatly increases your chances of them purchasing from you if they have confidence in you.
Videos are now the most popular type of social media content among consumers. The number of Internet users in North America will grow to 345 million by 2023, and the number of mobile users will increase to 329 million. Therefore, consumers expect more video content to appear on their screens.
In today’s connected world, 92% of mobile video consumers share videos with others. Having a video content strategy for your company is yet another compelling reason to begin one.
Makes the Process of Selling Easier
People are attracted to videos because they are easily processed, and they can be viewed quickly. Using marketing videos is a great way to promote brand recognition. Both visual and auditory content can be incorporated into videos. In contrast to textual content, our brains retain more information from videos.
According to research, video marketing has a lot to offer, including increased sales and lead generation. In B2B marketing, 71% of marketing professionals use video, and in B2C marketing, 66% of marketing professionals use it. Text, music, and photographs combine to make a video a compelling medium for communicating information. Video content keeps users more engaged.
Additionally, they are a good way to get more subscribers to your email campaigns and social media outreach. Video captures the attention of viewers and motivates them to take action. By incorporating a call-to-action or offering a discount, you can increase customer engagement, or even increase conversions.
Promotes Your Business
When you use marketing videos to promote your products or services, you increase conversions from prospects into paying customers. By creating videos for your business to provide an educational background, you can even give potential clients a taste of what your services are like. You can make a video to highlight the features of your products and to attract and retain customers. You can use a range of platforms to share your videos. Your videos can be used on your website, on social media platforms like YouTube, Facebook, Twitter, LinkedIn, as well as on other websites, such as Google.
Traffic can be driven to your site by using videos from your social media outreach or email marketing campaigns. Video ads, product reviews, or video tutorials on other platforms can drive viewers to your website and increase its traffic.
You can make sure that as well by sharing your videos on social media sites so that you reach out to customers who may not be aware of your company. A good video also has a good message, which is an excellent means of increasing your reach.
Using video to broadcast your message will help you boost your brand and reach more people. It is easy to understand why video content marketing remains one of the most effective forms of marketing. A small business owner can use different types of video content for their small business video marketing campaign. They can produce an explainer video to educate their target audience. If explainer videos don’t apply to the niche, then they can go for customer testimonial videos as a compiled customer review video.
You can take several video clips of your customer testimonies and compile them into one testimonial video. The kind of video that suits your niche will depend on your video strategy. Whether it is explainer videos, testimonial videos, instructional videos, animated videos, or product videos, effective videos that may have no high production value can boost engagement in your target market, bring in potential customers, and eventually lead to actual customers purchasing your product/service.
Marketing Video Ideas
Using video is one of many ways to boost the success of your small business, and it can seem daunting to know where to begin, especially if you’re short on time. Not to worry! Here are five types of videos that can save you time and money for any small business.
Brand Story Videos
Brand story videos show what differentiates your company from your competitors, the history of your business, and the mission of your company. In fact, 64% of consumers are more likely to buy from a brand that communicates its purpose, and 52% are more likely to buy if it stands for more than just its products and services and if their own values are aligned with the brand’s values. So sharing your background and values in a medium as interactive and immersive as video could be the key to sparking a sense of connection.
By educating your audience on topics relevant to your industry or niche with educational videos, you establish yourself as a leader or expert in your field. You can share tips and tricks in the form of guides, tutorials, Q&As, or tutorials. Your content should provide value to your audience rather than explicitly selling your products or services. Typically, you teach them a skill or procedure that relates to the product you sell. That way, you build credibility and trust among your audience.
Video marketing enables small businesses to display their products and demonstrate their benefits, so customers can get a better idea of what they offer. 96% of people use video to learn more about a product or service, so videos allow businesses to show off their products and get seen by potential customers.
Social Proof Videos
The concept of social proof states that our behavior is influenced by others’ actions and opinions. You can use social proof and build positive brand sentiment through your small business marketing videos by leveraging the authority and influence of people outside your business. Videos can include testimonials from customers and product reviews. Videos created in collaboration with brand ambassadors or influencers or user-generated videos posted on social media by your customers.
Customers are given a glimpse into the life of the person or people behind your business with behind-the-scenes videos. Create team presentation videos, tell personal stories, or take a look at how your business operates on a day-to-day basis, such as how your products are made or how you interact with customers.
How Can Using Video Grow Your Business?
What’s the point of making videos? You might wonder. What happens if you lack experience or skills when it comes to video production? Aren’t video productions time-consuming and expensive? You don’t necessarily need to spend a lot of time and money on video. With a few simple and inexpensive tools, it’s very easy to do.
Your marketing strategy’s success can be determined through video analysis, which provides in-depth, clear-cut data. Viewer engagement can be shown in the number of times your videos have been viewed, and you can learn how viewers interact with your content.
People dislike corporate messaging that is sterile and lacking in personality or charisma. Video allows you to connect more deeply and more personally with your target audience because it allows you to put a face to your brand.
A video hosting site like Wistia lets you host videos on your site instead of using a third-party platform (such as YouTube), so you can direct traffic to your own site instead of using a third-party platform. Furthermore, Wistia’s video search engine optimization (SEO) will ensure backlinks are delivered directly to your website, improving your page ranking.
Additionally, video can also improve the user experience on your site, resulting in lower bounce rates and longer time spent on pages, something Wistia has measured and proven to be effective. Be sure to watch your metrics, and use free tools which will help you track your video return on investment (ROI).
The most effective tool for generating leads isn’t always video. However, that’s no longer the case. The email capture tool on Turnstile Wistia’s website lets you follow up and target clients more effectively.
Marketers typically track what percentage of their visitors convert. You can increase conversions by using simple tactics such as adding videos to landing pages and placing annotation links within them to draw attention to your call to action (CTA).
Four Low-Cost Ways to Promote Your Marketing Videos
Now that the video production is done, you should focus on distribution and promotion. By following these tips, you can do this on a small budget.
Make Use of Social Media to Promote Your Video
Seven out of ten people use social media, according to a study from the Pew Research Center. Social media, then, is an ideal platform for promoting your video, and you can use a software that can give you the opportunity to share your videos across multiple platforms easily. As the most popular social media platform, YouTube is also an excellent platform to promote your videos, as it is easy to get set up and optimized for it.
Integrate Video Into Your Landing Page
Watching a brand video has influenced 84% of people to make a purchase. In order to drive sales, you should have a video about your company on the first page of your website or landing page since this is where people will most likely purchase your products and services.
Work with Influencers
Work with influencers to get greater exposure and reach for your brand, as well as to increase your social proof. Consumers rely on influencer recommendations to make 49% of their purchases, and 40% of their purchases come from YouTube, Twitter, and Instagram.
Because micro-influencers often have a small but well-engaged audience, they are often the best partners for small businesses. They are also more affordable or provide free products in exchange for partnerships. Adding video with the help of influencers to your marketing strategy can divert the influencer’s social media followers to your product, leading to direct viewers and eventually product sales.
Pay for Social Media Advertising
If you’ve noticed that your videos are already getting good organic views, you can boost their visibility with paid social advertising. Small businesses most commonly use Facebook ads or Instagram ads, and the advantage of both is that you will never have to spend more than you can afford.
How Can I Market My Small Business Effectively?
Here are some small business marketing strategies business owners can use. Knowing your audience is the first step. Only then can you emphasize your value proposition when targeting that audience. When marketing your small business, you must stay focused on singular goals and objectives.
Some experts recommend that you capitalize on short-term plays and double down on what works when you launch your campaign. When you start to gain more customers, don’t forget about your loyal existing customers. Know how valuable your existing customers are. Business owners may use free promotional tools to get their business out on the web. And lastly, create a website to own your online presence.
How Does Using Marketing Videos Benefit Small Businesses?
Brand awareness, online presence, humanizing a brand, boosting engagement, building trust, and the ease of producing videos are some of the benefits video marketing offers small businesses. But the ultimate advantage is generating sales.
What Can Small Businesses Do With These Marketing Videos?
You can use your marketing videos to increase brand awareness, increase customer loyalty, and move customers along the buying process by creating a thank-you video for a client, a demo video of your new product, or an informal interview with your client relations staff.
Get Started Creating Your Marketing Videos For Small Business Today
Creating marketing videos for small businesses may seem difficult, expensive, and time-consuming. In reality, the process is not as complex as you may think. With a video marketing agency, a small business owner, startup, or entrepreneur will have access to a wide range of tools and resources for their video marketing strategy or content marketing campaign.